Effective Gun Violence Messaging

This document on how to relate the gun control position is so bad, it feels like some sort of “Elders of Zion” style document.

Among the highlights are:

Page 10: the #1 “key messaging principle” is “ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS”

Page 45: After a “high profile gun incident”: “DON’T ASSUME THE FACTS – AND DON’T WAIT FOR THEM”

I’m writing this blog specifically because of drivel of that sort.

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