“Gun Culture 2.0” is predicated on increased ownership of guns by millenials, especially handgun ownership by young women. While there are some fun anecdotal evidence here and there, I haven’t seen much reliable evidence until now. Politicsbythenumbers.org is run by a guy with a PoliSci Ph.D. from MIT and he recently posted an analysis of this exact topic. The results are not pretty for the 2.0 hypothesis: They’re rate of ownership is below the rate of GenX and well below Boomers and prior generations.
Although the author lets his personal beliefs slip in by referring to ownership as “gun exposure”, his analysis looks very straightforward and completely reliable.
He has also examined an issue that I wondered about: the differing ownership rates reported in different polls. By matching up the General Social Survey with two versions of Gallup polls he shows that the GSS shows a declining ownership rate sharply at odds with the Gallup polls. In instances like this I believe that the specialized poll tends to be more reliable, so I suspect that the Gallup poll is closer to the truth.